UCM Bookstore

As part of a collaborative design team at the UCM Bookstore, I contributed to the strategic evolution of the store’s brand identity across digital and physical touchpoints. Working closely with co-designer Brooke Eastvold, I developed targeted social media ad campaigns and custom merchandise lines while maintaining strict alignment with established university brand guidelines. By balancing creative innovation with brand standards, we elevated the store's visual presence through cohesive color systems, typography, and iconography.