Hazel’s Homestyle Icecream

Rooted in heritage and visual storytelling, this packaging project translates a "family-owned" brand aesthetic into a modern ice cream product line. Paying homage to my late great-grandmother, Hazel, the concept revamps her original heirloom dessert recipes into artisanal ice cream flavors. The visual identity centers on a custom logo featuring a restored archival photograph of Hazel, paired with distinct color palettes and pattern systems across each tub to differentiate flavors while maintaining a cohesive family brand on the shelf.